Media Release 2006
FulfilNET becomes the first authorised Google AdWords reseller in Australia
FulfilNET Australia Pty Ltd, Australia’s leading provider of online content management and search engine marketing tools and services, today announced an agreement with Google that will see FulfilNET under
the Yodel Australia brand, act as the first authorised reseller of Google AdWords in Australia.
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) or cost-per-impression
(CPM) advertising. AdWords ads are displayed next to the search results on Google, as well as on search and
content sites in the growing Google Network.
In addition to re-selling AdWords, FulfilNET will offer support in designing AdWords campaigns, writing ad copy,
managing campaigns, providing reports on campaign effectiveness, billing the customer and educating the customer
throughout the process.
FulfilNET CEO, David Mayman, said the deal provides an additional revenue stream for FulfilNET and gives customers
the ability use the world’s largest search engine to generate new leads and sales, while benefiting from FulfilNET’s many
years of online experience of using search engines to run effective campaigns.
“ We are very excited to become Google’s first authorised AdWords reseller in Australia. We look forward to building
a long and mutually rewarding relationship,” Mayman said.
“ The agreement with FulfilNET provides additional sales and support capability to expand the reach of Google’s ad
programmes in Australia. Our relationship with FulfilNET enables Google to leverage an established salesforce to reach
small and medium-sized businesses and enable them to advertise their products cost effectively to a local or worldwide
audience,” said Daniel Alegre, Director, Worldwide Strategic Business Development, Google.
FulfilNET is currently the exclusive supplier of content management software to Telecom New Zealand’s
Yellow Pages directory.
About FulfilNET
FulfilNET is Australia’s leading provider of online content management and search engine marketing tools and services.
FulfilNET is the first authorised reseller of Google AdWords in Australia.
For more information, please visit www.fulfil-net.com and www.yodel.com.au
Media enquiries:
William Scully-Power MarketingFX
Phone +61 2 400 828 866 or email wsp@marketingFX.net
Note to Editors:
David Mayman, CEO of FulfilNET is available for media interviews upon request.
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